Freia Melkesjokolade Milk Chocolate, 250 g

Product Information

Freia is a Norwegian chocolate brand. The brand is known for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products. [1] The company was acquired by Mondelez International in 1993, and liquidated in 2017.

The company presented their new product as a “Cheerful chocolate that helps to preserve the mind’s joyfulness”. In 1916, the name was changed to Norsk Melke-chokolade to emphasize the Norwegian grammar. Four years later the chocolate was renamed Norsk Melk Chokolade– which was contrary to the contemporary spelling rules. The reason was probably that the spelling focused on milk as an important part of the Norwegian public health. In the harsh 1930s, Freia Milk Chocolate was marketed as follows: “This top quality chocolate is made by Norwegian milk with Norwegian capital and Norwegian workers”. Photo on the left shows the importance of Freia Melkesjokolade in Norway. The art piece is located in Grünerløkka neighborhood in Oslo. (Photo by: Metro Centric) Based on the Melkesjokolade Freia produces other candy bars containing nuts, extracts from oranges, raisins etc.:

Can’t wait until you come to Norway? Buy Freia Firkløver Milk Chocolate here (Etsy) Stratos Chocolate bar At the moment an orange edition is available in stores, which replaces the raspberry jelly with an orange jelly. Small chocolate companies If you’re traveling to Norway I’d recommend you to try out some delicious Norwegian chocolate. Here are three types from Freia, which are famous for their Melkesjokolade (milk chocolate) and Kvikk Lunsj. I’ve also listed Stratos and Smash from Nidar, one of the largest distributors of sweets to Norwegians. After Kraft's acquisition, most of the operation remains at Freia's factory in Oslo. Parts of production have been outsourced to Lithuania, Estonia and Sweden, following restructuring from the parent company in the mid-2000s. Since 2012, the owner has been Mondelēz International.

I think it's fair to say that Freia is Norway's most famous chocolate brand. For one thing, the illuminated sign on Karl Johans gate gets captured in so many photographs. There has been a Freia store on Karl Johans gate since 1913. Freia melkesjokolade was created in 1905 by the newly hired manager Johan Throne Holst (1868-1946). When he took over management, he realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. It became a success. However, it was not until the 1920s that regular people had the money to buy chocolate, as it was a luxury product at the time. The chocolate is consistently marketed to create national romantic associations - as the essence of everything that is Norwegian. Teal success bought by Johan Throne Holst (1868–1946) in 1892. He took over management from Larsen in 1898 and led the company to commercial success. [2] Holst realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. Holst built up Freia to be Norway's leading chocolate manufacturer. Find sources: "Freia Melkesjokolade"– news · newspapers · books · scholar · JSTOR ( November 2023) ( Learn how and when to remove this template message) Despite its popularity in Norway, Kvikk Lunsj is relatively unknown outside of Scandinavia. However, it's worth seeking out if you're ever in Norway or the surrounding countries. It's a delicious and uniquely Norwegian chocolate that's sure to delight your taste buds and give you a taste of Norwegian culture and tradition.

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On my recent trip to Svalbard, I stumbled upon Fruene cafe which did a roaring trade in its homemade chocolate. I did my bit for the cause and tested out a couple. My favourite? The creamy white chocolate bar complete with polar bear print!