$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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But also, I'd recommend the book to veterans in business who may be stagnating and want to pump some new life into their business offerings. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t).

Once a month seems to be the sweet spot for most of the companies that I know who do this with regularity. I had never read or purchased any product of theirs before, however I thought that I would watch five minutes of this 'special event' and then continue on with my evening plans. Further, you must have clients fully committed by offering a service where they must pay high enough and take 10X action required to achieve results or solve issues. We need to depict the dream back to them, so they feel understood, and then explain how our solution will get them there.

The most basic guarantee is unconditional, as in: “If you’re not satisfied for any reason, you’ll get your money back. Alex Hormozi shows you how to make profitable offers by “reliably turning advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. Rather, that figure represents his total after just a handful of “Grand Slam Offers” in his various businesses. In this process, our offers become bland and don't resonate with the people that we can actually help. The way Alex uses/ shares his personal stories to show the impact of great offers in his business and personal life.

You will fail far longer if you keep changing who you market to, because you must start over from the beginning each time.The 2 Main Problems: The first chapter spells out the two problems most businesses face—you've not got enough clients and you’ve not got enough cash (excess profit at the end of the month).