Green Swans: The Coming Boom in Regenerative Capitalism

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There is a fair bit of repetition and a certain amount of publicity for companies that the author founded. The triple bottom line for businesses to encompass more than just profit was apparently not enough of a framework to support positive impacts within business.

The 2020s will either produce a world of “Black Swan” breakdowns, among them the climate emergency and species extinction, or of breakthrough Green Swan solutions. Examples are plastic in oceans, obesity, antibiotics breeding deadlier bugs, carbon, and space junk. Shifting to an exponential mindset is challenging” and much of Elkington’s most interesting observations are on the requirements of investors to make a “paradigm shift”.It is different from socially responsible investing which traditionally avoids those inconsistent with the values of the investors (tobacco, arms, etc. Necesitamos entregar soluciones exponenciales a los grandes retos de sostenibilidad que enfrentamos, de eso se trata un ‘Green Swam’. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. I love this definition, in part because I’m a sucker for a stretched metaphor, but mainly because it recognises that plenty of endeavours have the potential to drive rapid and radical change — if only we could spot them early enough to nurture and nudge them in the right direction. Is the idea meeting an established need, for example by solving an obvious and immediate pain point for the target user?

They become super wicked problems when time is running out, there is no central authority, those seeking to solve them are also causing them, and current policies discount the future irrationally. If Nassim Nicholas Taleb's "Black Swans" are problems that take us exponentially toward breakdown, then "Green Swans" are solutions that take us exponentially toward break through .A working paper - Green Swans Zoom into Japan - by John Elkington, Professor Peter David Pedersen of Shizenkan and Jenny Poulter, summarising the results of an very well attended webinar hosted on World Environment Day (5 June 2020) by Shizenkan University.