Processing Creativity: How To Write Songs People Love

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Creativity is nothing but ‘common men doing uncommon things’, like Mahatma Gandhi waging a relentless war against the mighty British empire single-handedly by mobilizing innumerable networks of people to pursue a clear set of goals where everyone had a stake. The Quit India movement, the Dandi (Salt) March and other non-violent protests galvanized millions of people to join Gandhi in his struggle against the British and achieve independence from the British. When human interactions are facilitated and encouraged, the result usually something that the world has never witnessed before! It is the ability to follow through on a general idea. It is the ability to think through an idea and list the steps to implement the same. Budrys V, Skullerud K, Petroska D, Lengveniene J, Kaubrys G (2007) Intermediate filament inclusion disease and dissolution of artistic creativity. Eur Neurol 57:137–144 In other words, if there are no creative ideas, the innovation pipeline does not get enough feeding. Creativity refers to production of novel and useful ideas in every domain whereas innovation involves successful implementation of creative ideas within an organisation.

Howard-Jones PA, Blakemore SJ, Samuel EA, Summers IR, Claxton G (2005) Semantic divergence and creative story generation: an fMRI investigation. Cognit Brain Res 25:240–250 Thus, we can say that the more specific the object or activity one wished to change, the better would be the results given by attribute listing. It also helps in separating the modifiable from the unmodifiable attributes of the objects. It also encourages to concentrate attention on the modifiable attributes.

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SBK: What are some unique problems faced in the neuroscientist study of creativity that aren’t faced in other complex aspects of human psychological function that lend themselves more easily to objective scientific inquiry? Amaducci L, Grassi E, Boller F (2002) Maurice Ravel and right-hemisphere musical creativity: influence of disease on his last musical works? Eur J Neurol 9:75–82 Once the ideas have been built up, an analysis, both at macro as well as Micro level, has to be carried out.

Fink A, Grabner R, Gebauer D, Reishofer G, Koschuntnig K, Ebner F (2010) Enhancing creativity by means of cognitive stimulation: Evidence from an fMRI study. Neuroimage 52:1687–1695 ii) Technical Creativity – It involves striking improvement in a process that increases the level of proficiency or efficiency. The stages of creativity are identification stage, incubation stage, illumination stage, development stage, analysis stage, verification stage, elaboration stage implementation stage, monitoring & review stage. Rankin KP, Liu AA, Howard S, Slama H, Hou CE, Shuster K, Miller BL (2007) A case-controlled study of altered visual art production in Alzheimer’s and FTLD. Cogn Behav Neurol 20(1):48–61Rather, to improve the quality of any type of creativity we need to move in two directions simultaneously, towards greater relevance or appropriateness of whatever we are trying to create. This means we should get better at both divergent thinking and also at acquiring a deep understanding of reality. No one else is aware of the aspects of the problem as well as the proposed solution like the entrepreneur is. Therefore, a very honest opinion about the viability of an idea can come from the entrepreneur himself. It provides tentative solution to a barrage of questions. Some of these questions are quite straightforward questions – For example, how can we modify the solution to make it more economical, or can we find other uses of-the solution? Questions are the creative acts of intelligence for they could be so designed as to force a dramatic shift of perspective. The ability to come up with many varied and uncommon ideas or solutions also seems to distinguish creative from non-creative persons, as also their ability to notice anomalies, issues, paradoxes etc.

Miller BL, Boone K, Cummings JL, Read SL, Mishkin F (2000) Functional correlates of musical and visual ability in Frontotemporal dementia. Br J Psychiatry 176:458–463 Riley P, Alm N, Newell A (2009) An interactive tool to promote musical creativity in people with dementia. Comput Hum Behav 25:599–608

Mendez MF, Perryman KM (2003) Disrupted facial empathy in drawings from artists with frontotemporal dementia. Neurocase 9:44–50 It attempts to generate alternative ways of satisfying the major characteristics of a product or activity. It is useful for designing or redesigning a specific product or service or an activity. This is one of the best guides to making great recordings out there, but in fact, it's not really about recording. Knowledge like this can help many of us "grow up" faster, and gain the wisdom and tools necessary to deal sucessfully with artists as we make records." - Larry Crane (Tape Op Magazine) Synectics is a difficult technique but its principles of constructive psychological strain is most practical. It consists of mechanisms—analogies and metaphors— that bend and stretch the mind in every direction through the stuff of poetry. It also help in charming the mind for creating novel visions and insights.”

AA: There is a surprising level of unanimity in the field when it comes to a boilerplate definition. Most experts agree that two elements are central to creativity. First and foremost, it reflects our capacity to generate ideas that are original, unusual or novel in some way. The second element is that these ideas also need to be satisfying, appropriate or suited to the context in question. I am reasonably satisfied with this definition but not in how it guides scientific enquiry. Alone the fact that many of the empirical findings in relation to creativity that make the rounds are not in relation to originality—the core feature of creativity—but to associated factors like fluency and flexibility points to the disconnect that abounds in our scientific discourse.The Top Level Management has to do a continuous monitoring, so that deviations, if any, are timely corrected. For doing a good monitoring job, it has to be done on three parameters, namely – pre, current and post monitoring. This implies that monitoring is planned even before the project has started and then is done simultaneously, while the project is in progress and ends with a post project review.