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Walkers has launched a brand new range of football-themed crisp flavours in time for a summer of sport. When unmasked, it was revealed that iconic British singer Heather Small was underneath the costume, leading to some stunned faces from the judges - who thought she could be Lionfish.

In fact, so popular was Owen that Walkers ignored the phonetically obvious choice of “Cheese & Unsworth” to instead launch “Cheese & Owen” in February 1999. A spokesman from Walkers added: “Through our hunt for the best heart-shaped crisp, we wanted to bring a little joy and levity to people’s lives to start the year – and what better way to continue that into February than with the launch of the limited-edition Valentine’s Day bouquets? It’s not an exaggeration to say that I have around eight or nine memories from primary school, and two of them are about Walkers crisp flavours named after footballers. The fact that he proved so telegenic in that very first commercial was a huge bonus.” Cheese & Owen Josephine Taylor, senior brand manager at PepsiCo, said: “Football is one of the most popular sports in the UK, playing a massive role in British culture.The success of Salt & Lineker even paved the way for another English striker to follow in the footsteps of the Match of the Day presenter. In other food news, Aldi has launched its own version of the Little Moons ice cream treat that went viral in February.

The most likely explanation, of course, is that Golden Balls simply demanded more money than Walkers could offer. However, it’s also possible that the crisp brand had a change of heart. The first of these, arguably the pinnacle of football-crisp overlap, was “Salt & Lineker”, created to “celebrate the new signing of brand mascot Gary” by giving him his own flavour. The special edition crisps added to the forward’s cultural ubiquity, while temporarily putting him in the blue of Everton — yet more salt in the wound for David, who had rejoined The Toffees that very season. No matter who you support, with Walkers Limited Edition Footy Favourites there’s a myriad of brand new flavours that will keep you going 'til the final whistle."

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PepsiCo is marking its ongoing sponsorship of the UEFA Champions League with four new limited-edition Walkers crisps flavours. For more of the latest showbiz news from Daily Star, make sure you sign up to one of our newsletters here . Read More Related Articles

Affy Halari at Walkers said: "For some time, football fans haven’t been able to enjoy their favourite match-day meals, so ahead of all the football this summer we’re excited to unveil our brand-new crisps, Walkers Limited Edition Footy Favourites.

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The aforementioned “Vardy Salted” came after Jamie’s goalscoring run in 2015, while “Salt & Victory” followed the eventual title triumph in 2016. Crisps: does anyone make them better than the British and Irish, and what are your favourite varieties from home or abroad? And would you bother to make your own?

The campaign encouraged fans to upload selfies with the hashtag #WalkersWave, upon which Walkers would put their faces on a digitally generated “Mexican wave” taking place outside the Principality Stadium. Gary Lineker, speaking on behalf of the brand, said: “As a lifelong advocate of crisps, this is a great way to share the love this Valentine’s Day. Good idea. I mean, nobody was ever going to upload pictures of Harold Shipman, Rolf Harris, Fred West, Josef Fritzl, Jimmy Savile, Purple Aki, or Adam Johnson, were they? It also emerged 72% of adults believe food plays an important part within love and romance, according to the OnePoll data. Martin Glenn, who joined Walkers as a marketing executive in 1992, oversaw the Lineker deal and eventually became the company’s CEO and Director in 1998. His thoughts on Lineker sum up why the partnership has worked so well, and over such a long period.And seven in ten would prefer a gift that was given some thought, rather than something that was expensive. Having taken the world by storm at the 1998 World Cup, young Michael Owen became a sensation at home and abroad, supplementing his Liverpool and England exploits with extracurricular activities like children’s TV show Hero to Zero.