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Within cultural anthropology, materialist approaches are skeptical of such units. In particular, Dan Sperber argues that memes are not unitary in the sense that there are no two instances of exactly the same cultural idea, all that can be argued is that there is material mimicry of an idea. Thus every instance of a "meme" would not be a true evolutionary unit of replication. [43] Proselytic: ideas generally passed to others beyond one's own children. Ideas that encourage the proselytism of a meme, as seen in many religious or political movements, can replicate memes horizontally through a given generation, spreading more rapidly than parent-to-child meme-transmissions do.

Gardner, Martin (5 March 2000). "Kilroy Was Here". Los Angeles Times. Archived from the original on 11 October 2021 . Retrieved 8 October 2021. Veszelszki, Ágnes (2013). "Promiscuity of Images: Memes from an English–Hungarian Contrastive Perspective". In Benedek, András; Nyíri, Kristóf (eds.). How to Do Things with Pictures: Skill, Practice, Performance. "Visual Learning" series, no. 3. Frankfurt: Peter Lang. pp.115–127. ISBN 9783631629727. A meme is a concept or idea that spreads virally from person to person. The most popular memes are usually found on the internet and may be images, videos, phrases, or hashtags. They often convey a humorous point of view, cultural reference, or satirical message. How does a meme work? Deacon, Terrence. "The trouble with memes (and what to do about it)". The Semiotic Review of Books. 10: 3. It’s easy to confuse memes with GIFs, and sometimes GIFs are memes, but not all of them. A meme often includes an image with humorous or satirical text overlayed on top. A GIF, on the other hand, is simply a short, looping video clip. 7 tips for writing a memeKelly, Kevin (1994). Out of Control: The New Biology of Machines, Social Systems and the Economic World. Boston: Addison-Wesley. p. 360. ISBN 9780201483406. Often, memes go through small alterations like the game of telephone. Sometimes, memes even beget new memes. What's fascinating is that the nature of online memes means we can trace their origins, evolution, and changes in popularity.

a b Laurent, John (1999). "A Note on the Origin of 'Memes'/'Mnemes' ". Journal of Memetics. 3 (1): 14–19. Archived from the original on 13 April 2021. Fracchia, Joseph; Lewontin, Richard (February 2005). "The price of metaphor". History and Theory. 44 (1): 14–29. doi: 10.1111/j.1468-2303.2005.00305.x. ISSN 0018-2656. JSTOR 3590779. The selectionist paradigm requires the reduction of society and culture to inheritance systems that consist of randomly varying, individual units, some of which are selected, and some not; and with society and culture thus reduced to inheritance systems, history can be reduced to 'evolution.' ... We conclude that while historical phenomena can always be modeled selectionistically, selectionist explanations do no work, nor do they contribute anything new except a misleading vocabulary that anesthetizes history. Burman, J. T. (2012). "The misunderstanding of memes: Biography of an unscientific object, 1976–1999". Perspectives on Science. 20 (1): 75–104. doi: 10.1162/POSC_a_00057. S2CID 57569644. meme". Oxford Dictionaries. Archived from the original on 23 May 2019 . Retrieved 30 December 2017.R. Evers, John. "A justification of societal altruism according to the memetic application of Hamilton's rule". Archived from the original on 6 October 2018 . Retrieved 26 July 2013. Some commentators have likened the transmission of memes to the spread of contagions. [38] Social contagions such as fads, hysteria, copycat crime, and copycat suicide exemplify memes seen as the contagious imitation of ideas. Observers distinguish the contagious imitation of memes from instinctively contagious phenomena such as yawning and laughing, which they consider innate (rather than socially learned) behaviors. [39]

Content creator, comedian, and broadcaster Trev Lewis was kind enough to share his thoughts on memes, comedy, and relatability with Bored Panda. “The two most common types of content that go viral are animals and food. This is what the data shows. No matter how many times algorithms get tweaked, or which platform we’re discussing, people remain fixated on nourishment and other creatures. We are quite animalistic in that way,” he explained to us. Memetics is the name of the field of science that studies memes and their evolution and culture spread. [51] While the term "meme" appeared in various forms in German and Austrian texts near the turn of the 20th century, Dawkin's unrelated use of the term in The Selfish Gene marked its emergence into mainstream study. Based on the Dawkin's framing of a meme as a cultural analogue to a gene, meme theory originated as an attempt to apply biological evolutionary principles to cultural information transfer and cultural evolution. [52] Thus, memetics attempts to apply conventional scientific methods (such as those used in population genetics and epidemiology) to explain existing patterns and transmission of cultural ideas. [53] Bored theater kids made the absolute most of the pandemic by coming together on TikTok to write a musical based on the 2007 Disney Pixar movie Ratatouille. What started in August with a simple little ad-libbed theme song — 🎶 Reeeeemy the Ratatouille, the rat of all my dreams 🎶 — got arranged into a stageworthy number and then spun into the wildest group project ever, with people writing legitimately great songs and coming up with choreography, costumes, set design, and even a Playbill. You might be surprised to know that the word meme didn't originate online. In fact, author Richard Dawkins first used the word in his 1976 work The Selfish Gene. The book looked at evolution and used meme to describe an idea or behavior that spreads across people in a culture. Sterelny, Kim; Griffiths, Paul E. (1999). Sex and Death: An Introduction to Philosophy of Biology. University of Chicago Press. p.456. ISBN 9780226773049.Bloom, Howard S. (1997). The Lucifer Principle: A Scientific Expedition into the Forces of History. Boston: Atlantic Monthly Press. p.480. ISBN 9780871136640.

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Dawkins used the term to refer to any cultural entity that an observer might consider a replicator. He hypothesized that one could view many cultural entities as replicators, and pointed to melodies, fashions and learned skills as examples. Memes generally replicate through exposure to humans, who have evolved as efficient copiers of information and behavior. Because humans do not always copy memes perfectly, and because they may refine, combine or otherwise modify them with other memes to create new memes, they can change over time. Dawkins likened the process by which memes survive and change through the evolution of culture to the natural selection of genes in biological evolution. [21] When someone says meme nowadays, they're probably referring to an internet meme. This is the common usage we'll discuss here and builds on Dawkins's use of the term. Heylighen, Francis (1992). "Selfish Memes and the Evolution of Cooperation". Journal of Ideas. 2 (4): 77–84. It's a free online image maker that lets you add custom resizable text, images, and much more to templates.

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