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Kristal MM, Huang X, Roth AV (2010) The effect of an ambidextrous supply chain strategy on combinative competitive capabilities and business performance. J Oper Manag 8(5):415–429. https://doi.org/10.1016/J.JOM.2009.12.002 The huge downturn caused by the COVID pandemic will certainly prompt companies to diversify their suppliers. By concentrating all production in China and other Asian countries, we have faced, for example, a crisis in access to medicines (production of all ingredients and substances needed for the pharmaceutical industry is carried out in China) and the automotive and computer industries were also threatened by the downturn (deliveries of prefabricated and semi-finished products, etc., stopped at Chinese ports). Fourné SP, Rosenbusch N, Heyden ML, Jansen JJ (2019) Structural and contextual approaches to ambidexterity: a meta-analysis of organizational and environmental contingencies. Eur Manag J 37(5):564–576. https://doi.org/10.1016/j.emj.2019.04.002 Benner MJ, Tushman M (2002) Process management and technological innovation: a longitudinal study of the photography and paint industries. Adm Sci Q 47(4):676–707. https://doi.org/10.2307/3094913 Companies that invest in new technologies benefit in the event of disruption. They are able to make an efficient analysis of how a particular phenomenon may affect their supply chain in the near term. When companies have knowledge of where the disruption will come from and which products will be affected, they have time to immediately implement avoidance and mitigation strategies by, for example, buying or controlling inventory allocation.
Dabhilkar M, Birkie SE, Kaulio M (2016) Supply side resilience capability as practice bundles: a critical incident study. Int J Oper Prod Manag 36(8):948–970. https://doi.org/10.1108/IJOPM-12-2014-0614 Pertusa-Ortega EM, Molina-Azorín JF (2018) A joint analysis of determinants and performance consequences of ambidexterity. BRQ Bus Res Q 21(2):84–98. https://doi.org/10.1016/j.brq.2018.03.001 Koronis, E. 2010. Managing the Risk of Knowledge Transfer in Outsourcing Organizations. in: Ponis, S. (ed.) Managing Risk in Virtual Enterprise Networks: Implementing Supply Chain Principles Business Science Reference. pp. 238-261 Yan M, Yu Y, Dong X (2016) Contributive roles of multilevel organizational learning for the evolution of organizational ambidexterity. Inf Technol People 29(3):647–667. https://doi.org/10.1108/ITP-04-2015-0079Rice J, Caniato F (2003) Building a secure and resilient supply network. Supply Chain Manag Rev 7:22–30 Minatogawa V, Franco M, Durán O, Quadros R, Holgado M, Batocchio A (2020) Carving out new business models in a small company through contextual ambidexterity: the case of a sustainable company. Sustainability 12(6):1–34. https://doi.org/10.3390/su12062337
Our company sells through two channels: in-store pharmacies and online sales. With the development of the pandemic, it began to develop product categories that were previously not in demand. The categories such antibacterial gels, gloves, masks, visors were until now practically a forgotten assortment. There was no demand for these products. This changed practically overnight. The category buyer had to research the market in depth and really build an offer for the consumer from scratch. At the present time, this product category shows potential to catch up in sales. If not for the pandemic this category would definitely not have become the leading and mainly sales generating category. Once the pandemic is over, the category is still to be maintained, as it is assumed that people will become more aware of taking care of their safety and will develop the habits of disinfecting, using gloves and masks in everyday life.Leading Voluntary Organisations: an investigation of patterns, narratives and the value of authenticity As shopping during the pandemic was made significantly more difficult for consumers, we decided to expand our business to include online sales, introducing new technological tools. Koronis, E. and Illes, K. 2017. Leading Voluntary Organisations: an investigation of patterns, narratives and the value of authenticity . Voluntary Sector Studies Network Conference - Leadership Stream . The Open University, UK 23 - 23 Nov 2017
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