Fly Fishing: Memories of Angling Days

Product Information

Many anglers focus on using midges for fly fishing during the first two months of spring, using all forms, including the pupa and nymphs. Then, the caddis will start to hatch and the trout will begin to feed on the larger flies that are appearing in numbers. Canny anglers can enjoy success with fly fishing for an entire day with the correct bait in the right conditions.

It was the publisher Roddy Bloomfield, then at Random House, who came up with the idea of making the fictional J R Hartley’s non-existent book a reality. And it was an additional inspiration that he should turn to his brilliant friend Michael Russell for the fulfilment of this plan. It was originally sold with 33 pre-made flies and was credited with transforming angling from a gentleman’s pastime into a nationwide phenomenon for people from all walks of life. He told us, ‘if people only use the book in emergencies they keep it in a cupboard or use it as a door stop. If we’re going to increase usage, we’re going to have to give people a more positive feeling when they see the yellow book’,” says Condron. We can even target the mobile devices of people inside bookstores. Towards the end of the campaign we see the story’s closure: The supportive daughter figure hands J.R. his book on a Kindle Fire and he looks jolly happy. But then drops it in a river!In 1963 Michael Russell married Minty Yarde-Buller, previously wife of the journalist Richard Berens. This was the best move of his life. After they shared their initial thoughts, Condron says Abbott sprung to life and said “you know what, this isn’t it. It’s more of the same stuff, it’s not the way this should go”.“He said, ‘leave it with me. I’ll write an ad over the weekend and we can see where we go from there’,” Condron recalls. Fly fishing remains a much-loved sport and leisure activity today, with anglers enjoying its challenges - not to mention the spectacular views, and the peace and quiet that a day by the river can provide. At Oxford, however, academic ambition deserted him, as he registered an Aegrotat in Mods and a Fourth in Greats. In 2001 Lumsden contracted shingles and died from subsequent infection at the age of 95. [9] After his death the "Fly Fishing by JR Hartley" advert was rebroadcast as a tribute.

Michael Russell also had a shrewd eye for likely re-issues, such as, in 1984, Freya Stark’s Alexandra’s Path; in 1999 Diana Holman-Hunt’s My Grandmothers and I; and in 2003, James Lees-Milne’s Another Self.Among these were two productions involving the Duke of Edinburgh: A Windsor Correspondence (1984) and Survival of Extinction (1989). Other notable works included Paul Theroux’s Sailing Through China (1983); and Diana Holman-Hunt’s The Artist and the Autocrat (1988), a biography of George and Rosalind Howard, Earl and Countess of Carlisle. Michael Russell, who has died in Norfolk aged 86, was a publisher, wit and author, especially notable in the latter capacity for writing the spoof memoir Fly Fishing: Memories of Angling Days (1991), by J R Hartley. In 2015, a poll was carried out to mark the 60th anniversary of the first British television advertisement break. This advertisement was rated fifth most popular with 7% of the vote. [3] Legacy [ edit ]

The factual book used the knowledge and expertise of experienced anglers to promote their techniques, tips and locations. A follow-up book was also published in 1992, called J R Hartley Casts Again - More Memories of Angling Days. Despite being more than three decades old, 65% of people remember the ad, which rises to 91% among those aged 45 to 54 and 84% among the over-55s, according to YouGov Omnibus. Three-quarters (74%) of those aged 35 to 44 also remember the ad, which given they would have been under 15 when the ad was aired, is testament to its strength. To update this ad, I’d place, What are you looking for today’ overlay ads on a variety of products that can be hard to find, like antiques or rare music recordings. Richard Spitzy’s How We Squandered the Reich (1997) contained a memorable description of Hitler in top hat and tails, “like a cross between a head waiter and a chimney sweep.”

Changing perceptions

Fly Fishing: Memories of Angling Days, also published as Fly Fishing by J. R. Hartley, is a fishing book by British angling author Michael Russell under the pseudonym of J. R. Hartley. It was published by Stanley Paul in 1991 and was intended to capitalise on the popularity of the J. R. Hartley fictional character. In 1952 Lumsden married Irene Palmer with whom he had one son. His wife was a soprano and during the 1950s they appeared in cabaret together, performing extracts from musicals at seaside resorts and London hotels. In 1967 Lumsden returned to the English Opera Group to create the role of Luka in William Walton's opera The Bear at the 1967 Aldeburgh Festival. [4] Later career [ edit ]