Macleans Whitening Toothpaste Tube, 100 ml

Product Information

Both aim to cancel out yellow tones due to colour science (complementary colours neutralise each other, and blue/purple and yellow are complementary). Zinc - a replacement for triclosan which, although not banned in the UK, has now been removed from most toothpastes over concerns about its safety. Zinc has antibacterial properties and is a common ingredient in toothpaste, but experts agree that the most important factor in removing bacteria is brushing effectively. Our experts examined some of the key ingredients used in popular toothpastes and found all have good evidence to support them, but one type may work better for you than another.

Artificial or added sweeteners and flavour providers - ingredients such as limonene, cinnamal, peppermint oil, sucralose, lota carrageenan, sodium saccharin, aroma and mint flavour are there to improve the taste. The first three essential oils are known allergens.Tablets - the majority of scientific research has been done into how pastes work in combination with brushing, not tablets, so there is no guarantee that these will offer the same protection. Watch out for ones that are also fluoride-free (see above). Whitening toothpastes are on shakier ground when it comes to whether they live up to their claims or not. If you suffer from enamel erosion, talk to your dentist too. They may suggest alternatives, such as changing your diet or brushing technique, using fluoride mouthwashes separately to brushing, or professional application of fluoride varnish.

There are now a significant number of products that market themselves on their eco, vegan or sustainable credentials.

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Extrinsic staining surface stains typically caused by smoking, or drinking tea, coffee or red wine. These respond well to brushing with whitening toothpaste, which contains ingredients to help remove stains, but won’t change the underlying colour of your teeth.