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JVC LT-43CF810 Fire TV 43'' Smart 4K Ultra HD HDR LED TV with FreeviewPlay (Renewed)

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Other TVs support some apps, but as we’ve seen recently with older Samsung sets, Netflix support can be pulled at any minute. With Fire TV at the heart of things, you can set your mind at ease. The JVC Fire TV Edition is a 4K HDR TV though, and therefore supports the HDR10 standard, as well as the dynamic Dolby Vision HDR format. However, we’ve found that cheaper sets generally struggle with premium Dolby formats – either to draw out the quality, or play the format at all – and you may not want to buy this set for that purpose. One place the JVC does trip up is in its latency. Even in its built-in Game mode, the TV displays a lag of 42ms. The result was even worse than the 33.8ms achieved by the Hisense A7100, which doesn’t have a game mode at all. Picture quality The LT-55CF890 features the old Fire TV interface and not the all-new Fire TV experience available on some of its streamers. It’s large and straightforward to navigate with tabs for the home screen, live TV, your videos, movies, TV, apps and settings.

The JVC fared a little better than expected in our testing. In SDR mode, its default Standard picture preset puts out a maximum brightness of around 369cd/m² and achieves a very respectable contrast ratio of 5,329:1 even with all the contrast– and colour-enhancing features turned off. Fire up HDR mode, and peak brightness increases to 400cd/m² while contrast remains high at 5,358:1. At first, I tested this feature on a 1080p Blu-ray of The Martian, before moving on to a 480p and then an HD version of Arrested Development. Colours looked rather drab, which made the image less lifelike, although the upscaling overall was smoother and less noisy than that I experienced with the Hisense 50A7100FTUK. Sound quality

The JVC Fire TV Edition is a hub for all your entertainment, and it’s keenly priced too

We have now started delivering right to your door! Alternatively you can collect free of charge from one of our 7 branches (see steps below) The 4K display supports Dolby Vision and HLG HDR formats, and the speakers take advantage of both DTS HD and DTS Virtual X audio. But, how does it perform? Design

The JVC Fire TV Edition has 4GB of storage space built in – and you can add more using the two built-in USB ports. That opens things up to the games section of Fire OS, and to make sure that you get that spot on the high score table, you can always connect a PS4 or Xbox One gamepad via Bluetooth. Alexa is waiting and ready to serve Let’s not forget this is a TV and not just a screen. With Freeview HD built in, you get access to over 70 channels – 15 of which are HD. There’s a 14-day Electronic Program Guide (EPG) so you can plan ahead, and ensure you never miss the unmissable again. All the world’s musicians ready to play Upscaling is somewhat disappointing. While the image is sharp, colours appear washed out compared with the TV’s handling of native 4K content. The JVC LT-55CF890 features two 20W speakers that support DTS HD and DTS Virtual:X. Unlike the 50- and 65-inch models, there’s no Dolby Audio. However, DTS Virtual:X does a good job of creating a large, immersive sound.Other options include some basic games – including a surprisingly strong retro Sega collection – and basic radio and music offerings. TV-specific extras include the option to name your various input sources, though frustratingly this is from a set list rather than an open text field – so for example my Nintendo Switch has to go in as the generic ‘Game Console’ even while my PS4 is labelled ‘PlayStation’. Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection. Once you’re into the Fire TV interface proper, you’re faced with a familiar set of tiles offering apps, recently watched programmes and suggestions of things you might want to watch. In addition to the usual suspects, you’ll also notice tiles for the TV’s various HDMI inputs and terrestrial TV tuner. These inputs are treated just like apps or watched programmes, so if you regularly use the HDMI 4 port, for instance, then that gets pole position in your recently watched list.

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