Joined in 2023 
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63 About this deal
The partnership would cater to the ‘ever-growing demand for functional alcohol alternatives’, said C&C Group As the category leader with 89% of the market share of UK CBD drinks, C&C are the natural partner to deepen our work in the on-trade partnering with their best-in-class expertise and reach.” Amidst a growing global mental health crisis, Olivia and Daniel are dedicated to building a brand that helps people worldwide. TRIP has introduced millions of people to their first CBD experience and today represents a new, functional consumer category that did not exist previously, supporting everyday health, well-being and stress relief. TRIP Co-Founder Olivia Ferdi attributes this growth to the seismic shift seen in conversations regarding mental health and wellbeing across the globe, stating, "Over the last few years the world's attitude towards the importance of mental health has changed dramatically. Since discovering the power of CBD through an incredible personal experience, our mission has always been to share calm in the everyday chaos, with next-generation wellbeing products to power your lifestyle and help care for your mental health. Helping to open up conversations around stress and anxiety, we're excited to create a community across the globe, harnessing the power of plants to find their calm." The courtyard of the original Soho House, which opened in London's Soho neighborhood in 1995 on ... [+] Greek Street. Courtesy Soho House
We then started using CBD oils during our everyday lives...loving the results but hating the bitter taste. Our passion for CBD grew, eventually leaving careers in finance and law (sorry mum) to launch TRIP. We designed a CBD range that fits effortlessly into our lives and we hope yours too.
TRIP helps you feel your best
I have to say I was intrigued by the presence of chamomile. It’s something usually seen as a bedtime supplement, so I was concerned Trip would make me sleepy. Thankfully it didn’t. All in all, I have a “what’s not to like?” perception of these drinks. They taste good, they seem healthy, and they are clearly a better choice than more Diet Coke while I’m sitting at my desk. L-Theanine: L-Theanine is an amino acid that naturally occurs in tea. It’s said to be good for memory and clarity, and many people believe it’s a good compliment to caffeine. I am one of those people, as it seems to “take the edge” off the jittery buzz. (L Theanine is also found in Three Spirit’s Non Alcoholic Spirits range – reviewed here– where I have particularly noticed that positive effect).
Lemon Basil. Sparkling water, fruit juices from concentrate 17% (grape, lemon, 7%), flavour enhancer (erythritol), botanical extracts (ginseng, lemon balm, chamomile), natural flavours (lemon, lime, basil), L- theanine, CBD extract (soya) (6mg/100ml), sweetener (steviol glycosides from Stevia), acid (citric acid). We created TRIP to share a bit of calm in the everyday chaos. CBD experiences that are just as enjoyable to taste as the feeling after. Products with amazing flavour to help you unwind into your best self.Despite the “Trip” name, these are very much a wellbeing product, and any “effects” will be subtle at best. Let’s be realistic, folks, they sell these in Sainsbury’s! The flavour is in perfect balance, and it’s an agreeable herbal taste, not a nasty Jägermeister-like herbal taste!
I couldn’t swear that my focus and level of calm would be any different without them – but that goes for every supplement and health product out there! Ingredients, Calories and Nutrition Peach Ginger. Sparkling water, fruit Juices from concentrate 23%, (peach 20%, passion fruit), flavour enhancer (erythritol), natural ginger flavour with other natural flavours, botanical extracts (ginger, ginseng, turmeric, lemon balm, chamomile), acid (citric acid), L- theanine, CBD Extract (soya) (6mg/100ml), Sweetener (steviol glycosides from Stevia). We found CBD in 2018 when weeks before our wedding, Dan was injured playing football and needed knee surgery - nightmare. Told he wouldn’t be able to walk down the aisle, we tried everything. He discovered CBD oils were a real game changer - he finally found some calm and could unwind before bed. Against the odds, Dan was last man standing on the dancefloor! Since launching in 2019, we’ve added two more family members to the business, growing to become the UK’s leading premium CBD brand. Dedicated to sharing only the highest quality products with all of you - so you can unwind into your best self. So join us and take a TRIP to Happy Days. This by no means implies that there’s anything disingenuous about the product or its marketing. All I’m saying is not to expect miracles, nor to assume CBD does nothing for you if this is the first and only such product you try. The Other Botanical IngredientsMy digestion has also been very good since I’ve been drinking these regularly. However, I should say that digestion doesn’t really give me much trouble anyway, since I quit drinking alcohol! In a moment, we’ll move on to the “effects” of Trip drinks, and discuss whether you notice any tangible benefits. But first, let’s look at something that’s arguably more important – what they taste like. Trip Lemon Basil Drink Elderflower Mint. Sparkling water, fruit juices from concentrate 27% (apple, grapefruit), flavour enhancer (Erythritol), botanical extracts (elderflower, mint, ginseng, lemon balm, chamomile), L- theanine, CBD extract (soya) (6mg/100ml), acid (citric acid), sweetener (steviol glycosides from Stevia). Chamomile: Most of us are familiar with chamomile tea. It’s a hugely popular ingredient to promote sleep and relaxation. C&C Group commercial director Clara Shand said Trip had “revolutionised the low & no space as the leading CBD brand in Europe”.
Well, I’m pleased to say I’m now on my second box of Trip Drinks, and I think they’re going to end up in my permanent rotation. Flavour-wise it’s a strong ginger, but not an overly spicy ginger. It’s very refreshing, although the ginger overpowers the peach a little. It’s a mouth-filling taste, with a fresh aroma. I don’t know if it’s possible for something to “smell healthy,” but it kind of does. Drinking Trip doesn’t suddenly make me feel “different.” It’s not like when I vape CBD, which can provide a really notable sense of calm, and a slowdown of racing thoughts. However, I do tend to feel focussed and quite “zen” after drinking Trip. It may be placebo, to an extent, but millions of people believe in these ingredients, and have done for hundreds of years. The partnership signalled both businesses’ investment into leading growth in the low & no category, said C&C Group. It would cater to the “ever-growing demand amongst consumers for functionalalcohol alternatives”, it added.Turmeric: The only Trip drink that includes turmeric is the peach and ginger variety. As well as giving the drink a striking orange colour, turmeric is seen (particularly in India) as a medicinal herb, used for everything from hayfever to depression and itching. As with the ginseng, there isn’t yet much in the way of peer-reviewed evidence to support these beliefs. Trip Drinks Review: Flavour By Flavour However, I like to test products throughly, and with an open mind. With that ethos, I drank several of these before creating my Trip Drinks review. I did so at times when I could have a good chance to really focus in on whether I “noticed anything,” such as when I was about to sit down for a period of uninterrupted work. The CBD Don’t expect some earth-shattering effect from the CBD and other ingredients. If you notice anything it will be subtle, not profound. However, they do seem to make me feel rather “zen.” They also have great flavour. They are pleasantly “different,” without being too weird to be enjoyable! TRIP is a Soho House favourite," said Soho House & Co. Drinking Director Tom Kerr. "After assessing CBD brands globally we knew TRIP was the perfect partner brand for Soho House. Since launch, they've been a huge hit in our houses around the world."
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