Cutex Hydrating Cuticle Oil, Formulated with Vitamin E & Sweet Almond Oil, (13.6ml) for Dry, Brittle & Rough Nails, Almond Scent, Dermatologist Tested

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Thanks for visiting to read our Cutex Hydrating Cuticle Oil review. We’ve got a whole load of products in the Manicure and pedicure tools category to compare against, but for now let’s take a look at what’s so good about Cutex Hydrating Cuticle Oil to make it worthy of an overall score of 8.4 out of 10. Cutex Exotic Pearl Nail Polish in Orange Blaze, Jamaica Green, Tahiti Orchid and Coral Sand shades. We used classified ads of “Manicure Girls Wanted” and weeded out the applicants. With a rather careful training in the office, these girls went out and met the operators in the beauty parlors very successfully. Their strong point was the fact that they could talk the girls’ own language—could bring out just the point which the manicure girl wants to know, and which no ordinary salesgirl could ever discover. The Revlon Nail Enamel Company was founded in 1932 by Charles Revson [1906-1975], Joseph Revson [1905-1971] and Charles Lachman [1897-1978],. The nail polishes it sold were of the cream, opaque type. Northam Warren only began selling this type of polish in 1934 and this helped give Revlon an opening. However, there are indications that part of the problem for Cutex was an industry-wide antagonism to its dominance in the market.

Cutex Cuticle Remover. This is the earliest advertisement for Cutex I have found. It appeared in the Evening World, New York on March 27, 1912. There is no mention of Northam Warren. Sutton, D. H. (2009). Globalizing ideal beauty: How female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century. New York: Palgrave Macmillan.Above: 1932 Cutex Club Kit. A complete set of manicure preparations in a leather case with bottles topped with Bakelite caps.

The new Cutex Liquid Polish … is of just the right consistency to flow evenly and pleasantly over the nails from the tiny camel’s-hair brush with which it is applied. It dries instantly, and leaves a charming rose-petal finish that retains its brilliant lustre for at least a week. And, best of all, when you wish to renew it, no special “remover” is required. You simply use another application of the polish, and wipe it off. Above: 1938 Designer endorsements from Elsa Schiaparelli (1890-1973), Alix Barton (1903-1993), Lucien Lelong (1889-1958) and Jeanne Lanvin (1867-1946). Cake Polish:“A compact cake polish—the old favorite. Velvety smooth does not break or crumble—very economical. Rub a little on the palm of one hand, pass the nails of the other hand lightly, swiftly, over the powdered palm. In a moment you have nails that are noticeably lovely. Pink or white.” Although these opaque or cream nail polishes had been made for many years by Glazo, Peggy Sage and others, Cutex did not introduce its version, Cutex Crème Nail Polish, until 1934. The conservative nature of Cutex in the 1930s is probably a reflection of the taste of their American customers. Even as late as 1955, colourless nail polish was still the largest selling ‘shade’ in the United States. A nourishing blend of vitamin E and sweet almond oil that is specially formulated to target dry, brittle nails and rough cuticles.No odor of any kind lingers! No alien perfume to contend with … and perhaps destroy … your own exclusive scent. Just a sparking crystal film … sparking and unscented.

We have learned, also, to anticipate in a measure the preferences of the public as to the form of our products. As an example, the logical form of nail polish is the cake, and we were, for a time, inclined to manufacture it as our leading polish. It is easy to apply and has several advantages in its favor. But I was in Paris during 1920, and I noticed that there were dozens of different makes of liquid polish and that they were outselling all other forms. So when I returned we decided that the American preference would follow that of France. We increased our advertising on liquid polish, and it has outsold all of our other polishes. Above: Cutex Nail Polish Bottles with colour inserts and Oily Polish Remover designed by Donald Deskey [1894-1989]. Bliven, B. (1917). Creating a special class of salesmen to handle unusual type of customer. Printers Ink, 48(12), 37-40, 45. Revlon’s sales strategy targeted salon manicurist, much as Cutex had done years before, and then moved into department stores and better drug stores in the prestigious end of the retail market. By the late 1930s, through its innovative marketing campaigns and by restricting its sales to department stores, better drug stores and manicure establishments, Revlon was rapidly achieving a glamorous and fashionable status with a wide shade range.Vogues in beauty come and go then crop up again in the never-ceasing search for something new—G. Vail, 1947. In 1931, the corks in Cutex bottles were replaced the corks with Bakelite caps. When a brush was needed, this was fitted into the cap, a design more in tune with nail polishes in production today. Then a touch of Cutex Nail White—a soft, white cream which removes all discolorations from underneath the nails.