This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)

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Through exploring the major ways that our current system of animal farming affects the world around us, as well as the cultural and psychological factors that drive our behaviours, This Is Vegan Propaganda answers the pressing question, is there a better way? Not only covering ethical reasons, but going thought the environmental, health issues propagated by animal exploitation of our current food system, This is Vegan Propaganda (& Other Lies the Meat Industry Tells You) is a compassionate, fact-filled, reliable book for all to learn about why it is so essential we all ponder upon the impact of animal exploitation. Importantly, the book is written from a perspective of not just sympathy for non-human animals but a respect for their dignity and individuality. It is also written in simple, clear, and direct language. It does not compromise its message. It is tinged with a deep compassion for the non-human animals victimized by animal agriculture.

When I went vegan, Ed was the one who caught my attention. I saw a video of him showing a video of an animal being slaughtered to a meat eating girl, who burst into tears and said she would stop eating meat. Then I went on and watched a lot of his videos. The way he spoke, the arguments he gave... He was one of the main reasons I went vegan, and I thank him loads for that.I love the way the book has been organised as a tool kit to help vegans answer questions offer those curious for themselves.

This is a really thorough well written book I'd strongly recommend it to anyone, I plan to buy a paper copy or two for my own family. It's not that Winters wants farmers to go extinct, but for them to transition to crops that will actually feed the world's hungry billions of people and not the hundreds of millions of farmed animals grown simply to kill for their flesh or secretions and who drink much more water than do plants. If you want to listen to a decent book around global resources I'd recommend "There is no planet B" that has a far more factual approach to the problems we face as a planet. Thankfully, non-animal diets are no longer a niche concern. McDonald’s even has a McPlant burger now, while vegan celebrities and Netflix documentaries are helping to normalise the concept of meat abstention or reduction. According to a 2019 survey commissioned by the Vegan Society, the number of UK vegans quadrupled to 600,000 between 2014 and 2019. Britons have reduced their meat intake by almost 17% in a decade, according to a 2021 study in The Lancet’s Planetary Health journal. Often men are proud of eating meat. I get called a ‘soy boy’ and there’s a lot of, ‘Ed must be gay because he’s vegan’Ed Winters is a former omnivore turned "compassionate activist and vegan educator" from the UK who used to visit KFC so frequently in his early 20's that the workers at his local franchise knew him by name. As someone who used to walk into my neighborhood Taco Bell to greetings of "JAMES!!!!" like I was Norm Peterson on Cheers, I can totally relate. It helps that veganism’s image is shifting. Take Netflix’s 2018 documentary The Game Changers, which follows UFC fighter James Wilks as he investigates the benefits of a plant-based diet for professional athletes. It was executive produced by Arnold Schwarzenegger, who appears alongside endurance runners, American footballers, boxers and strongmen who have all forsaken meat and dairy. (The Austrian Oak himself is reportedly 99% vegan now.) There is also no balance to the argument such as a mention of mixed agriculture systems which involve animals and are incredibly successful. I genuinely cannot see how anybody with an open mind and a willingness to learn and unlearn, could continue consuming (and otherwise using) animal products after reading this book.