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Our aim at Cath Kidston is to bring joy with our hand-painted prints and, paired with Care Bears, this charm became unstoppable,” commented Holly Marler, creative director at Cath Kidston. “Inspired by the comforting 1980s’ watercolours of the characters and their mission to spread love, we also put their delightful belly badges into the prints. The ‘Wish Big’ print shows the characters presented as classic cherubs; the ‘Believe’ print sees the Care Bears adventuring across an ‘explosion’ of watercolour flowers, hearts, rainbows, cupcakes and moons; ‘Bedtime Bear’ sees them floating on clouds in the midnight sky – each character is engaged in a different activity: one is asleep, another is gathering flowers, while two others are chatting on a tin-can telephone. Cath Kidston design team. Dreamscapes, rainbows and flowers, moons and stars, love hearts and cupcakes adorn this wondrous
We really responded to the original water colour illustrations by Elena Kucharic; the fluid and loose style captured their sweet character effortlessly. I loved that these cute and kind bears also had a grumpy friend! Most days start by taking my eldest daughter to the ice rink. Even though that’s at 5AM, I find it very peaceful to watch and work at the same time! Often we are shooting the collections – truly delightful days! – so from the rink I’ll run to a location house. We will shoot all categories in a week, and often the set is buzzing with children, babies, dogs, and our amazing shoot team. Spending time with my design teams fuels my creativity. There always seems to be one excited fan amongst us – an expert within our team for each brand we work on! Their passion for these characters and the memories they spark always helps us with ideas for prints. In celebration of their 40th anniversary, we are delighted to present Cath Kidston X Care Bears™, a joyfully vibrant and painterly tribute to these beloved and iconic characters, inspired by the original 1980s' paintings. Imbued with the sentiment that it’s cool to be kind, this limited-edition collection is full with visual affirmations of My father is an artist and art director and he hugely inspired me. He was always drawing, and so was I! Print design was a natural progression as it combines my absolute love for fashion with illustration and painting. The possibilities in print design are endless, making each piece a work of art. I started my career at Alexander McQueen and Lee taught me that nothing was impossible… He was the world’s greatest. What he taught me gives me lifelong inspiration.We should talk about your new Care Bears collaboration. What made Care Bears an attractive brand to design for? When working on a licensed collection, what’s your creative process for getting to grips with a brand? Our brand is emotive and connects with people, our customer is nostalgic, and our prints bring her joy… When we combine that with a vintage character – or emotion that reminds her of her childhood and sparks great memories – it really resonates with her. We really study the drawing style and often purposefully take a different drawing style to shine a light on the original. We also combine the two unexpectedly as this helps create the impact and sense of modernity, while respecting the original artwork. p>Allergy Advice - May Contains Sulphates.
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Inspired by the original ‘80s paintings of the Care Bears™, the characters have been redrawn and meticulously hand-painted by the Cath Kidston design team. Dreamscapes, rainbows and flowers, moons and stars, love hearts and cupcakes adorn this wondrous collection. Inspired by the original ‘80s paintings of the Care Bears™, the characters have been redrawn and meticulously hand-painted by the Where kindness is always cool ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Cath Kidston has announced it has hand-painted its new range of wistful and dream-like prints to celebrate the 40 th anniversary of the Care Bears™.
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For lovers of warm beverages (we're talking teas, coffees and hot chocolates galore), give them a gift that will make them smile with every sip. With an adorable hand-painted Care Bears print, this Cath Kidston mug is guaranteed to make every drink all the more joyful.
Cath Kidston, a British lifestyle brand, has released a new range of eight hand-painted prints to celebrate the 40th anniversary of the The huge respect and the shared vision for both of the brands involved is key. We worked very closely with Bulldog on all aspects of the planning, creative and marketing process, bringing our own customer insight, communities and expertise to the table. This in turn expanded the reach and success of the partnership. Holly, a huge thanks for taking time out for this. I have one last question: How do you fuel your creativity?
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LicensingSource.net is the digital partner to the Licensing Source Book Europe, The Licensing Awards and the Brand & Lifestyle Licensing Awards. The range launches online and at the brand’s flagship store in Piccadilly on 14 November. It is offered across all Cath Kidston’s product categories from homeware to apparel and accessories, including the new teenage sizing. I also love that these new artworks continue to pass on this sentiment as it’s why Care Bears were originally conceived, to be used on greeting cards. Cath Kidston is a gifting brand, so it all worked really well.
You mentioned about Care Bears origins there, and the brand has 40 years of history to draw upon. What corner of the Care Bears world provided the key source of inspiration for the prints in this range?Inspired by the original watercolor paintings by Elena Kucharik in the early ’80s, the limited-edition collaboration organized in association with U.K. agent, We use a lot of our archive artwork in collaborations so followers of each brand can recognise the heritage icons from each IP.” Launching both online, and also at the brand’s flagship store in Piccadilly on 14 th November 2022, the range is rich in gifts to show you care. Offered across all of Cath Kidston’s product categories from homeware to apparel and accessories, including the new teenage sizing, the limited-edition range ensures it can reach fans of all ages. Great British Bake Off spoke to our British heritage as a joyful institution, our customer’s love of baking and the humour and comradery shown in the show. The vintage characters – such a Peter Rabbit and Quentin Blake’s Matilda – are drawn by legends of illustration that we work really hard to complement through our paintings. Our customer loves these original illustrations and knows how special they are. It does always differ from day to day, but I try and keep a constant, which is to continue to hand paint a print for every season. These are my most joyful days as I connect with my print team and get to think quietly about next collections and ideas while I paint.
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