Thatchers Gold Cider, 500ml

Product Information

Regionally, it is the West Midlands, south-west, Wales and Northern Ireland that overtrades with cider compared to the average alcohol consumption of other products. Although London and the south-east have larger percentages that consume cider, it trades slightly below other forms of alcohol. Supplied in 30-litre key kegs, the 0.5% ABV cider “provides the option for anyone who is not drinking alcohol to enjoy a fresh, crisp and tasty cider that is dispensed on the bar, creating theatre and anticipation as the sparkling, golden liquid hits the glass”. Kopparberg Strawberry & Lime - 275 calories (500ml; 4.0 percent) 50.5g of sugar per bottle (10.1g sugar per 100ml). Bringing together three new Thatchers infused premium fruit flavours in a world first for cider, this summer it’s all about the Thatchers 3 in 1 Fusion Font, the new way of serving fruit cider. It brings craft and world leading innovation together for a great tasting, premium infused cider, with the heritage and provenance of four generations of Somerset cider making from Thatchers. Saving space in the cellar and at the bar, the choice of three infused premium fruit flavoured ciders comes to the bar in one single font, with one keg and one line, meaning lower maintenance, less space and more choice. This summer, Kopparberg unveils its first ever limited-edition label, with a disruptive design across Strawberry & Lime, Mixed Fruit and Pear. As these limited-edition designs hit the market, expect customer demand for the brand to increase, bringing additional excitement and engagement to the fruit cider category.

The Ciderologist Cook summarises: “Pubs are missing out on an opportunity to capture a new type of drinker and a new experience that craft cider can provide. It can provide some of the experience of beer in terms of how it’s drunk but can also capture some of the flavour characters of wine. Cider is the ultimate thirst quencher on a warm summer’s day but it can also be so much more than that. There are so many different types and styles and flavours that can appeal to a whole range of different drinkers and this new wave of craft ciders means there’s a cider for everyone.” After years of robust growth, draught fruit cider plateaued in 2020 and then, in 2021, it slipped into decline,” explains Tim Williams, insights and innovation manager at Westons Cider. “It’s possible that interest in fruit cider has simply hit a natural ceiling. Equally, the growth of authentic apple serves indicates cider drinkers are increasingly getting behind the traditional products that have always been at the heart of the category.

Thatchers Gold data from Open Units

a b c "Thatchers, Sandford". Invest in North Somerset. North Somerset Council . Retrieved 22 January 2013. Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019). The highest rate of sale of all draught apple ciders in the UK, Gold drives more cash in the till than any other cider brand. Appealing to a broad demographic, Gold is ranked as the No.1 apple cider produced by an independent, family owned, cider maker. We’re predicting that 2022 will be the year of apple cider – and on-trade retailers should make sure premium and crafted apple propositions are given prominence on the bar to make the most of these thriving sub-categories.” We’ve reached peak craft beer… we’re probably already on the other side and those drinkers are going to need something different to keep them drinking through the lines. And this is where craft cider has the opportunity. So go for keg cider, go for true craft cider, have a cider festival, try some of these new great ciders see what people like.”

Option two would be a classic ‘western counties-style’ of cider. This is a cider made with specific varieties of apple that have been grown for centuries for the sole purpose of making cider. They contain large quantities of tannin, like you would get in a red wine but it’s not to the same extent of that but it does provide some mouthfeel, structure, boldness and some mouth-drying sensation called ‘astringency’. This is what people will call a quite dry cider. These are classic to Herefordshire, Somerset and Devon, and these are the apples that the likes of Westons and Thatchers use but they dilute their ciders so they’re sort of lightweight and gentle but you could have some more robust and full-bodied cider. In his role as an independent advocate for cider, he writes, talks, teaches, tastes and trains. He explains: “So often there isn't enough nuance or understanding about the amazing breadth of opportunities and types and styles that exist for cider. It’s often pigeonholed as being a single thing, or it’s a sweet thing or just a summer thing but it can be all of those things and so much more.” Thatchers says its Haze and Gold variants are leading the way and extolled the virtues of its 3 in 1 Fusion Font that features Dark Berry, Cloudy Lemon and Thatchers Blood Orange flavoured ciders. This is an awful cider. Not only does it taste waterery but it also tastes as though it has been fortified with apple juice. I though that it was quite sweet not a hint of dryness. The more I drink of this more more I question my memory of what I thought of this same cider when it was in the bottled format. I think I have fonder memories of the bottled version.

ONE BIG HAPPY FAMILY

Cider over-indexes during outdoor drinking and sport watching occasions,” explains Darryl Hinksman, Head of Business Development at Westons Cider. Kopparberg Mixed Fruits - 275 calories (500ml; 4.0 percent) - 46g of sugar (9.2g of sugar per 100ml). Time Stops"– Thatchers unveils new commercial". The Grocery Trader. 27 August 2015 . Retrieved 29 December 2017.

Cider specialists: The Ciderologist Gabe Cook (above right) has lots of advice as do Thatchers, Kopparberg and Westons, among others

Again it tastes like it is trying to be a full flavoured aged Somerset style cider but it just falls short. When served cold it is at its best. It has a toned down taste of your classic Somerset ciders with a good balance of bitter apples but low in tannin. There is plenty of fizz with no residual sugar. It isn’t undrinkable but it just needs to be amped up to get a full hit of flavour. Final Thoughts on Thatchers Gold Medium Dry One gentleman who knows the cider category is The Ciderologist Gabe Cook, who is always armed with a fine moustache and bags of charm. Sport is seen as a good occasion for cider sales. More people in the UK drink cider while watching sport at a pub than other types of alcohol and the same goes for a date night while a get-together with friends or family is rated as the biggest occasion to drink cider and is identical to doing so while enjoying other alcoholic drinks.

Furthermore, Magners Original and Stowford Press also retained their places from last year – fourth and fifth respectively. It has 500acres of its own orchard, [5] as well as using apples from other growers in the area. Alongside its bush orchards, Thatchers has pioneered a method of growing its apple trees in a hedgerow style. [5] Trained on wires, this enables easier harvesting and also helps to ensure the fruit has the optimum combination of sunlight and rain. It has also led to the development of a new bespoke harvester. [6] At the height of season, Thatchers can press 500 tonnes of apples per day. Thatchers also maintains an exhibition orchard in which over 458 different varieties of apple tree are grown. [5] Many of the traditional ciders produced at Myrtle Farm are matured in 100-year-old oak vats, which gives the cider a distinctive taste although much of their range has a higher than average alcohol content. [7] Thatchers Haze, which was a new entry last year, rose up the list from tenth to seventh and was the only brand to experience a rise in sales.Occasion is important – we’re seeing people return to the pub for celebratory occasions, for meeting friends/family they haven’t seen for some time, the premium experience becomes ever more important. The experience has to be better than at home to keep customers returning – so make it special.” The recommended daily sugar intake for an adult according to health experts is 30g, which roughly equates to seven whole sugar cubes. The Westons Cider Report 2022​ gives its predictions on the shape of things to come in 2022 and lists five things to expect. Highest rate of sale of all draught apple ciders – driving more cash in the till than any other cider brand. * Choosing the right ciders will be key for many operators where cider sales increase over the summer, says Thatchers Cider on-trade sales director Rob Sandall, who adds operators need to have a range that will appeal to their core customers.