WAI WAI Instant Noodles - Chicken Flavor - 70g (30 Packets) - Authentic Asian Noodles

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Chaudhary Group (CG Corp Global) is a multi-national conglomerate headquartered in Nepal. Its businesses include financial services, consumer goods, education, hospitality, energy, consumer electronics, real estate, biotech, and alternative medicine. The group owns 136 companies in 15 different business verticals across five continents. Despite the price difference, Thapa sees foreign brands as a threat. He further asserted the difference between white and brown noodles, stating that these too are distinctly different markets. Part of that difference is nutritional value. Fat: Wai Wai noodles are relatively high in fat, with one serving containing around 11-12 grams. However, most of this fat comes from palm oil, a plant-based oil considered to be healthier than animal-based fats. But despite qualms over MSG or any attitudes towards health effects, Nepali bellies still yearn for instant noodles. While Him-Shree’s Thapa said it would be unviable for another company to enter the fold, with increased prices for raw material and excise duties, the sheer amount of competition, and the competitively low price points would make it a difficult pursuit. But for Chaudhary Group, there’s still plenty of room for expansion—at least for Wai Wai.

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While MSG was once maligned world-over, following a study that dubbed the salt a danger to health, people’s views are changing. The symptoms of overeating the salt were called “Chinese restaurant syndrome”, but later labelled “MSG complex”. However, like in Europe, Nepal does have limitations on how much MSG these companies can use in their manufactured foods. Senior Food Research Officer Mohan Maharjan said that protein, acid and peroxide levels in instant noodles are also monitored as part of the office’s work. However, on the whole, monitoring of things like fortification is a low priority.What is the first thing they add to their menu? Momos, sekuwa and Wai Wai. It’s a low cost margin for them. It’s easy to make and the taste is already accepted,” said Nirvana. Over the 35 years since the noodles were launched, the idea of remittance and labour migration has helped promote the business globally. “Because they grew up with Wai Wai, they have been the real brand ambassadors. They’re still consuming Wai Wai because it’s easy to carry and cook,” said Nirvana. It's Not Just Maggi: Tamil Nadu Bans Wai Wai, Smith And Jones And Reliance Select Noodles". Huffingtonpost.in. 4 June 2015 . Retrieved 2016-02-29.

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The big thing that is often overlooked is once a child eats instant noodles, their stomach will be filled and they won’t eat other foods that actually have health benefits,” said Upadhyay. “You can still make noodles a healthy product. If you substitute refined flour with whole-wheat flour, that would increase the fibre content and increase vitamins and minerals.”We’ve sort of given them a tough time. They’ve done a fairly good job in terms of white noodles, their product is very nice,” he said. “But the white noodle market is very small, actually. I would say it’s less than five percent of the total noodle market.” CG Foods first factory was established in 1984 in Kathmandu for manufacturing instant noodles in technical collaboration with Thai Preserved Food Factory, Thailand and became the first brown noodles manufacturing company in Nepal under the brand Wai Wai. [arrow-down] Everyone does eat Wai Wai, but how do they eat it?” said Upadhyay. “The Chinese and the Japanese mix their noodles with vegetables and other foods. We only have spices, oils and chilli powder—and the only point is to fill the stomach.”