More More More: Making Maximalism Work in Your Home and Life

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He and his wife are ambassadors to the aid agency CARE International UK and in February 2008 visited the cyclone-hit areas of Bangladesh. Maximalism has almost sprung up overnight; it’s a slightly unwieldy term for what is, essentially, anti-Modernism.

He is championing the notion that people should have the confidence to make their homes a reflection of their personality and as colourful as themselves.it has a childlike charm, is sophisticated but kinky, and feels like we’re being subversive in a rather suburban way. His father, an orthopaedic surgeon at Harley Street and, under the NHS, at St James' Hospital, Balham, South London, died of leukaemia in 1974, aged 42, when Laurence was nine. It’s a reflection of the fact my boyfriend and I live in a rented flat, with competing tastes and limited interest in furnishings. He does offer advice, though: some sensible (bookcases need to be dark to show off their contents), some questionable (I need a denim blue feature wall) and some just bizarre (replace the curtains – and make our own out of dark grey blankets).

He will also be celebrating bold designs with his new Channel 4 show, Outrageous Homes with Laurence Llewelyn-Bowen, which is set to air later this year.But anyone who knows anything about one of the UK's most recognisable interior designers can tell you he is as layered in his creativity, ideas, and extensive knowledge as one of his stunning and sumptuous interior design schemes and this is evident in his new book More More More which shows you how to create a home that is more about you and your tat than 'must-haves' and trends.

But don't be confused into thinking maximalism is all about filling your home to bursting point with stuff – that's not it at all. He said: "Women define the home now in the way they weren't allowed to in the modernist home of the past and I love that.

With Britain, you lot are very good at finding lists of things to hold you back when it comes to design. My life with my family is here; it’s where my business is based, and its power to inspire me creatively is something I marvel at every day.